Best Ways to Use UTMs for Marketing Attribution
Discover the power of UTMs for marketing attribution in this blog. Read on to learn how to effectively track and analyze campaign performance.
Blog
Deep-dives on UTM parameters, analytics strategy, and campaign tracking.
How to Use UTM Parameters for Traffic Attribution?
Discover the potential of UTM parameters for traffic attribution. Read on to learn how to harness their power to track, measure, and attribute website traffic effectively.
A Step-by-Step Guide to Creating and Analyzing UTM Parameters in HubSpot
Learn how to effectively track and analyze marketing campaigns using UTM parameters in Hubspot. Create and manage UTM tracking URLs for actionable insights.
UTM Builder Spreadsheet Templates and Formulas
Free UTM and URL builder spreadsheet templates for Google Sheets that still open, plus formulas to lowercase, encode and validate every link you tag.
How to Pass UTM Parameters Between Pages: The Perfect Guide for Technical and Business Users
UTM tags can get lost as your customers navigate the various pages of your website. Learn how to pass UTM parameters between pages to get accurate customer data.
How to Track Your Offline Campaigns to Better Optimize Future Marketing Efforts
Offline campaigns are integral for capturing your customers’ attention with physical ads. Learn how you can track your offline campaigns for accurate insights.
How to Leverage Advanced UTM Tracking for Targeted Campaign Optimization
Personalize your marketing campaigns with the help of advanced UTM tracking. Learn how to set it up, best practices and gain detailed insights into your data.
How to Track Campaign Links in GA4: What it Covers and What it Misses
Learn how to track campaign links in GA4. We’ll explore default traffic sources of Google Analytics, what it misses, its limitations and how to avoid them.
How to Properly Track Where Your Leads & Customers Are Coming From in Your CRM
Learn how to properly track where your leads and customers are coming from in your CRM with these essential B2B strategies. Discover the best tools, tactics, and tips to generate more sales and improve your lead generation process.
When a Free UTM Builder Stops Being Enough
The limits of a free UTM builder or ChatGPT prompt: correct syntax, no control over values. Four signals you've outgrown it, plus a quick self-check.
How Can Real-Time UTM Tracking Boost Your Marketing Campaign?
Discover the power of Real-Time UTM Tracking and take your marketing efforts to new heights. Read the article to get instant insights and drive more conversions!
UTM Parameters in GA4: Where to Find Them
Where to see UTM parameters in GA4: Traffic acquisition per session, User acquisition for first touch, key event attribution, and the (not set) traps.