Meet Terminus Hub
The next generation of Terminus, designed from the ground up for the most advanced campaign governance.
Already use Terminus? The product you know today is now Terminus Classic, and it's here to stay.
What Terminus Hub does
Governance models
The heart of the system, fully versioned: fields, picklists, taxonomies, dependencies, and validations. Define the rules once and they apply everywhere.
Scoped workspaces
Give each team, agency, or region exactly what it can build: a slice of the governance model, scoped by region, source, and medium.
Building tools
Flexible, fully customizable builders for every way teams work: Quick, Form, and Grid modes, with bulk building.
Submission pipeline
Every submission, whether through the builders, API, or bulk import, runs through validation and approval (if enabled), so all data is rigorously checked before it becomes a record.
One clean dataset
Every workspace rolls up into one governed dataset: a single, consistent source of truth.
Analytics
Short-URL analytics: clicks, QR scans, and your own custom dimensions like Product and Goal, broken down however your business reports.
Classic today, Hub soon
Classic is the UTM builder and link manager you use now. Hub adds governance for whole teams. Here is how they line up.
| Classic | Hub | |
|---|---|---|
| Best for | Marketers and teams of any size standardizing UTMs | The same people, with governance highly optimized for medium to large teams |
| Rules live in | Projects you share with your team | A versioned governance model, with per-workspace overrides |
| Enforcement | Naming conventions and enforced rules | Typed fields, picklists, and taxonomies grouped into forms |
| UTM strings | Auto-generated in the URL builder | Computed from governed, validated inputs as a tagged URL |
| Building | URL builder, short links, QR codes, extensions | A highly advanced, fully customizable builder you design yourself: Quick / Form / Grid modes with bulk building |
| Workflow | Rules enforced as you build | Draft, review, and approve, with comments and immutable records |
| Reporting | Basic reporting | Clicks, QR scans, UTM breakdowns, geo and device, per-link stats, plus your own custom dimensions like Product, Goal, and more |
| Availability | Available today | Coming soon |
Classic is available now. Sign in to Classic.
Where Hub goes further
Hub keeps Classic's enforcement model and makes the rules, field types, building tools, and analytics behind it dramatically richer.
Computed field types
Auto-number, random, auto-fill, concatenation, Terminus ID, QR, short URL, and tagged URL, each one highly customizable.
Richer short-URL analytics
Analytics unlike any shortener you've seen: beyond the basics like device and browser, your short links report on your own custom dimensions such as Product, Goal, and more.
Advanced picklist management
Hierarchical (cascading) dropdowns, conditional and dependent options, and automated picklists driven by already-approved records, well beyond the flat lists in Classic.
Richer text and validation rules
Field-level text validation and formatting rules are substantially more expressive.
Flexible building tools
Quick, Form, and Grid modes, computed-field chains, and field-reference overrides, with spreadsheet paste in grid mode.
Built-in workflow and audit
A draft, review, and approve pipeline with comments, notifications, and immutable approved records makes governance easy to run and audit.
Built to extend
Because Hub treats everything as a structured, versioned governance model, new field types, analytics dimensions, and integrations can be added on top of the same foundation, the kind of thing that wasn't easy to do in Classic.
And there's far more under the hood: extensive data processing pipelines and a robust architecture built to support evolving interfaces, APIs, and AI/LLM compatibility. Hub is designed to be the backbone of every campaign, from launch to precise analytics reporting.
Why we built something new
Classic began as a UTM builder and grew, over the years, into a mature convention-management system that teams large and small have trusted for over a decade. So why build something new instead of evolving it?
Because at its heart, Classic is a URL builder, and the best ideas we've gathered over the years bend awkwardly around that.
So we asked ourselves a different question: if we built Terminus today, knowing everything we now know, what would it look like? Hub is the answer, with a foundation built for richer rules, deeper analytics and integrations, and the flexibility to handle nearly every requirement we've come across.
There was a second reason to build something new rather than reshape Classic: we weren't willing to break the workflows people rely on. Many customers have built years of history and daily habits on Classic. Reshaping it underneath them would be like turning a dining chair into a recliner while someone is still sitting in it. Nobody would enjoy the process, and the result wouldn't be what anyone wanted.
The responsible path was to build the next generation alongside Classic, not on top of it.
Hub is the product of more than a decade in campaign tracking, years of gathering requirements from real teams, and a long, deliberate build. We understand this problem deeply, and we've put our heart into making it best-in-class. We can't wait to show you what's inside.
For existing Classic customers
What happens to Classic?
Nothing changes for you. We'll keep maintaining, supporting, and improving Classic. Stay as long as you like, and when you're ready to explore Hub, moving your projects and conventions over is supported, and we'll help you do it.
And if you ever asked us for a feature Classic couldn't support, there's a good chance Hub has it now. Check with us.
Want early access to Hub?
Hub is coming soon. Tell us about your team and we'll reach out the moment it's ready.