3 Lies Google Analytics Likes to Tell (And How to Fix Them)
Don't rush into decision making based off of Google Analytics! Learn the 3 big lies that Google tells and what to do to resolve them.
Blog
Deep-dives on UTM parameters, analytics strategy, and campaign tracking.
How to Develop a Marketing Funnel
Marketing funnels are used to direct potential customers through your business. This explains what they are and how to set one up.
5 Common Advertising Analytics Mistakes Sabotaging Your Campaigns
Analytics mistakes in advertising can cost you a lot of money. Spot and fix those common ‘gaps’ in order to salvage unprofitable ad campaigns.
How to Avoid 'Direct' Analytics Traffic to Minimize Data Losses
Seeing 'Direct' in Google Analytics tells you nothing. Find out why, and how to ‘fail-proof’ your marketing activities to eliminate these issues.
6 UTM Parameter Mistakes You Can't Afford to Make
Adding UTM parameters to your URLs is not enough. You need to make sure that you are not making these obvious mistakes and ruining your analytics.
Planning Your Marketing Campaign
Many marketers neglect this step, but before you begin a marketing campaign it’s important to document a plan.
How to Launch a Powerful Marketing Campaign
Marketing campaigns are a fundamental part of growing an online business. Learn how to plan, setup, launch, promote, and measure your campaigns.
Easily Track Your Emails With UTM Parameters
Learn how to quickly and easily track your emails using UTM parameters. You'll learn how to avoid UTM tagging mistakes and be consistent.
Why You Need UTM Parameters In Social Media Marketing
Optimizing your social media marketing efforts is not possible without UTM. UTM parameters are what connects your Google Analytics and social media efforts. It is what allows you to gain accurate insight regarding your social media traffic.
Powerful Methods for Conversion Tracking in 2016
Learn about the most powerful conversion tracking methods that you can use and help your business grow in 2016 and beyond.
3 Ways to Improve User Experience on Your Website
A visitor to your website decides to leave in seconds. You can dramatically improve the user experience and have them stay longer. Find out how.
How To Add UTM And Referrer Information To Lead Forms?
Know where your leads are coming from by adding UTM and Referrer information to your forms. Find out how to add a simple script and get insights.