How to Integrate UTM Conventions Into Your URL Builder
Your UTM conventions don't belong in a document. You can make them part of your URL builder. This will help you consistently follow them every time.
Blog
Deep-dives on UTM parameters, analytics strategy, and campaign tracking.
A Complete Guide to The Most Effective Analytics Formula
Don't let Google Analytics confuse and mislead you. Learn these effective tricks to greater understand your analytics and your readers.
A Stress-Free Cheat Sheet to Managing Multiple Client Campaigns
Managing multiple clients is not easy task. Here’s a simple cheat sheet to make your life easier and have verifiable proof to justify your expense.
How to Track Offline Campaign Success Online
Offline channels like phone, direct mail can be quite profitable. Here’s how to track ‘offline’ conversions back to the online activity that generated it.
How to Promote a Marketing Campaign
Once you’ve developed and launched your marketing campaign, you need some smart strategies to promote it.
Measuring Your Marketing Campaign Goals
How effective is your marketing? Which tactics have worked? Which haven’t? The only way to determine is measuring your campaigns.
3 Timeless AdWords Copywriting Formulas to Start Using ASAP
Choosing the wrong Adwords will tank your buisness. Read to learn some simple formulas to help you avoid these mistakes and dominate the market.
Complete Guide to Build a High Converting Landing Page
An effective landing page will allow for greater amounts of conversions. Learn the best practices for a high-converting landing page.
3 Lies Google Analytics Likes to Tell (And How to Fix Them)
Don't rush into decision making based off of Google Analytics! Learn the 3 big lies that Google tells and what to do to resolve them.
How to Develop a Marketing Funnel
Marketing funnels are used to direct potential customers through your business. This explains what they are and how to set one up.
5 Common Advertising Analytics Mistakes Sabotaging Your Campaigns
Analytics mistakes in advertising can cost you a lot of money. Spot and fix those common ‘gaps’ in order to salvage unprofitable ad campaigns.
How to Avoid 'Direct' Analytics Traffic to Minimize Data Losses
Seeing 'Direct' in Google Analytics tells you nothing. Find out why, and how to ‘fail-proof’ your marketing activities to eliminate these issues.