UTM Naming Conventions: Define and enforce your UTM strategy
Learn how to define and enforce your own UTM naming conventions based on a battle-tested system successfully used by billion dollar corporations.
Blog
Deep-dives on UTM parameters, analytics strategy, and campaign tracking.
Remarketing vs. Retargeting: The Complete Rundown
Understand the difference between remarketing and retargeting. Learn when to use each strategy and how to maximize your ad spend for better conversions.
What Is Retargeting, And Why Should I Use It?
What is retargeting and why should you use it? Learn the fundamentals of retargeting ads, how they work, and why they are essential for conversion optimization.
Email Marketing Benchmarks: A Comprehensive Guide
A comprehensive guide to email marketing benchmarks. Learn key metrics, industry standards, and how to measure your email campaign performance effectively.
Simple UTM Builder + Google UTM Alternatives
Google URL Builder is not the only option for building UTM URLs. Let's explore a few other UTM Builders, one of which might be better suited for you.
Email Tracking: How Does It Work?
Learn how email tracking works, from open rates to click tracking. Understand the technology behind email analytics and how to use it for better campaigns.
Guess No More - How to Track Link Clicks in an Email Campaign
Stop guessing and start tracking link clicks in your email campaigns. Learn proven methods to monitor email engagement and optimize your marketing.
How to Shorten a LinkedIn URL – and Other Social Applications
URL shorteners are essential on social media sites. Learn how to shorten LinkedIn links (as well as other social channels) to improve your conversions!
The 15 Best URL Shorteners For Any Business
Are you looking to create a vanity URL but don't know where to go? Check out our in-depth guide to the best URL shorteners on the market!
Vanity/Custom URLs – How to Get One & Why It’s Important
What is a vanity (or custom) URL and how can you create one? Find out why they're important and start coming up with ideas of your own!
What’s in a Name? Expert Insight to UTM Naming Conventions
Want to know how to take full advantage of Google Analytics? Learn the tricks and tips of UTM Naming Conventions from Experts!
How to Utilize Google Analytics to Effectively Track Your Campaigns
Learn how to effectively use Google Anlytics to track your campaigns as well as set up goals to improve your marketing efforts!