How to Shorten a LinkedIn URL – and Other Social Applications
URL shorteners are essential on social media sites. Learn how to shorten LinkedIn links (as well as other social channels) to improve your conversions!
Blog
Deep-dives on UTM parameters, analytics strategy, and campaign tracking.
The Best URL Shorteners for Marketing Teams
Bitly, Rebrandly, Short.io, Dub and 11 more URL shorteners compared on what marketing teams need: domains you own, editable destinations, UTMs, caching.
Vanity/Custom URLs – How to Get One & Why It’s Important
What is a vanity (or custom) URL and how can you create one? Find out why they're important and start coming up with ideas of your own!
How to Utilize Google Analytics to Effectively Track Your Campaigns
Learn how to effectively use Google Anlytics to track your campaigns as well as set up goals to improve your marketing efforts!
All About UTM Parameters (Infographic)
UTM Parameters are tools you can utilize to create effective marketing campaigns. Learn about each one and how to use it to your advantage!
utm_source, utm_medium and utm_campaign: Values and GA4 Channels
utm_source names who sent the click, utm_medium the kind of traffic, utm_campaign the effort. Normal values, examples, and the GA4 channel each pair lands in.
Facebook Ads UTM Parameters: Track Every Meta Ad
Set UTM parameters on every Facebook and Meta ad: where url_tags lives, which dynamic tokens to use, what fbclid does, and why in-app browsers lose leads.
The Beginner's Guide to UTM Parameters + Best Practices
UTM Parameters may be complicated but it doesn't have to be! Read more to learn the best practices for UTM Parameters.
How to Integrate UTM Conventions Into Your URL Builder
Your UTM conventions don't belong in a document. You can make them part of your URL builder. This will help you consistently follow them every time.
A Complete Guide to The Most Effective Analytics Formula
Don't let Google Analytics confuse and mislead you. Learn these effective tricks to greater understand your analytics and your readers.
A Stress-Free Cheat Sheet to Managing Multiple Client Campaigns
Managing multiple clients is not easy task. Here’s a simple cheat sheet to make your life easier and have verifiable proof to justify your expense.
How to Track Offline Campaign Success Online
Offline channels like phone, direct mail can be quite profitable. Here’s how to track ‘offline’ conversions back to the online activity that generated it.