Ecommerce Performance
Positional campaign names for retail: objective, category, season, year, and region.
The naming scheme, in practice
Your team picks from approved values and the model assembles the rest. Every link comes out consistent and parseable, so your analytics group by these dimensions instead of guessing.
Build governed links like thesesales-apparel-bfcm-2026-uslaunch-footwear-spring-2026-euclearance-home-summer-2026-globalTry this model live
Build a real governed link in this exact model. Pick from approved values and watch the tagged URL assemble. Nothing is saved.
Dimensions you track
Channels it covers
Who it's for
- DTC and ecommerce teams of 3 to 10
- Heavy paid plus lifecycle email with seasonal promotions
- Teams that run many campaigns across product categories
Not the right fit if
- Solo marketers who just need a couple of UTMs
- B2B teams that report into a CRM
More Ecommerce templates
Paid Social Creative Testing
A structured utm_content built for clean creative attribution: format, hook, placement, and variant.
GovernedMarketplace Two-Sided
A required side dimension keeps buyer-side and supply-side acquisition cleanly separated end to end.
StandardizingStride Footwear
The guide's worked example: a fictional DTC shoe brand tagging five channels, including retail QR codes, with one campaign pattern.
Make "Ecommerce Performance" your own
Copy this model into your account, adjust the fields and picklists to fit your team, and start building governed links today. No credit card required.