Marketplace Two-Sided
A required side dimension keeps buyer-side and supply-side acquisition cleanly separated end to end.
The naming scheme, in practice
Your team picks from approved values and the model assembles the rest. Every link comes out consistent and parseable, so your analytics group by these dimensions instead of guessing.
Build governed links like thesebuyer-first_order-electronics-us-q2seller-supply_growth-home-eu-q3Try this model live
Build a real governed link in this exact model. Pick from approved values and watch the tagged URL assemble. Nothing is saved.
Dimensions you track
Channels it covers
Who it's for
- Marketplaces and two-sided platforms
- Teams acquiring both buyers and sellers with distinct campaigns
- Growth teams that report demand-side and supply-side separately
Not the right fit if
- Single-sided ecommerce or B2B teams
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The guide's worked example: a fictional DTC shoe brand tagging five channels, including retail QR codes, with one campaign pattern.
Make "Marketplace Two-Sided" your own
Copy this model into your account, adjust the fields and picklists to fit your team, and start building governed links today. No credit card required.